Waka Waka Mole goes big at the Winter Fancy Food Show in Las Vegas
Provide a platform to promote innovative products to the US market is the objective of the 2022 Winter Fancy Food Show, the most important food and beverage fair in the continent.
After being postponed due to the Covid-19 pandemic, the exhibition —own and produced by the Specialty Food Association— was held from February 6 to 8 in Las Vegas, Nevada, and was attended by more than 800 exhibiting companies.
For three days, thousands of visitors, potential customers, restaurateurs, supermarket and brand representatives, chefs and others, came to Las Vegas Convention Center to learn about new product options to meet the demands of new consumers, who are increasingly leaning towards healthy and natural diet trends.
According to Luis Fernando Heras Gastélum, commercial director of Ambertec, the fair was an opportunity to show their products to new markets, and thereby increase the reach of guacamole in the United Stated, a snack that is already popular in the country and whose consumption increases year after year.
“The US market is quite competitive and events like this manage to attract people from all over the world, so it was important for us to be here, make our products known to the American consumers and create connections with food producers and distributors”, he said.
Waka Waka Mole is a brand of ready-to-eat guacamole, made with 100% natural avocado pulp and other natural ingredients. It is preservative-free, gluten-free, GMO-free, and has Kosher and Halal certifications, making it a healthy option to eat anywhere and anytime thanks to its practical presentation. Among its flavors are natural, classic, habanero and prickly pear guacamole.
“The world is increasingly accepting Mexican avocado products, like guacamole, because the Hass variety has a distinctive texture, flavor and quality. Consumers prefer it even over avocados from South America and California,” he stated.
According to Food Business News, many of the innovative products exhibited during the Winter Fancy Food Show seek to promote the development of the specialty and healthy food industry to meet the needs of consumers who eat keto and vegan diets, whose ingredients include seaweed, hemp and cactus, and also the Mexican avocado.